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Yuyan Wang Profile headshot

Yuyan Wang

Assistant Professor of Marketing


I am an Assistant Professor of Marketing at the Stanford Graduate School of Business. My research lies in the intersection of marketing, machine learning, and statistics. I am interested in leveraging theory and behavior insights to design AI and machine learning solutions, and understanding and improving the long-term values of recommender systems. The insights and the solutions that I developed provided managerial implications for several products at Google and Uber, where multiple of my works have been deployed globally and generated significant business impact. 

I received my Ph.D. in statistics from the Department of Operations Research & Financial Engineering at Princeton University, where I was fortunate to be advised by Prof. Jianqing Fan. Before Princeton, I received my Bachelor’s degree in statistics from the Special Class for the Gifted Young at University of Science and Technology of China (USTC). Please feel free to check out my CVresearchGoogle Scholar, talksteaching and blogs (in Chinese).